A striking new TV and newspaper advertising campaign has been put together to promote the eye-catching Qashqai.
Since its launch five years ago, the Qashqai has been a phenomenal success for Nissan, and the one millionth model rolled off the production lines at the company’s Sunderland plant earlier this year.
The new advertising campaign has been designed to deliver further success for the car in 2012 and beyond, and positions Qashqai as ‘The Ultimate Urban Car’ and the firm leader in its segment.
Grainne Arnold, advertising and media manager at Nissan, said: ’As always, our intention is to be visible and noisy in an urban environment and in this campaign we use the highly distinctive graffiti from an Anglo-French artist, McBess, to interact with the Qashqai as it drives through the city.
‘The campaign will develop in order that we further cement the leadership message and build model opinion by demonstrating unique firsts in the crossover segment such as the Around View Monitor and new diesel engine efficiency from the new 1.6 dCi engine.
‘Delivering striking imagery and with a memorable soundtrack, Urban Fly from The Cramps, the campaign keeps up the energy to push consideration of Qashqai and make it a first-choice car.
‘Our TV campaign launches with a 60-second spot in the 9.30pm break during ITV1’s I’m A Celebrity Get Me Out Of Here on Thursday November 17 and in the 8:59pm break at the end of Sunday night’s X-Factor results show.’
Arnold added: ‘The press campaign consists of double-page formats which will run across the entire campaign and where possible will be positioned within the first 25 per cent of publications.’
As well as the TV and newspaper advertising, Nissan will also be driving home the Qashqai message in cinemas from Friday, November 18. The ad will reach a minimum of six million adult cinemagoers within films such as Tower Heist, The Rum Diary, Wuthering Heights, Anonymous and The Help.