The UEFA Champions League Trophy Tour – driven by the New Nissan Juke, will debut in Leipzig, Germany tomorrow (October 19) kicking off the start of a four-city European football road trip.
The new Nissan Juke will be the star attraction as Nissan’s marks its sixth season as a leading UEFA Champions League partner by bringing a new and innovative UEFA Champions League Trophy tour to fans across four of the biggest footballing nations.
Each of the stops will host the Nissan Football Lab concept in a dealership showcasing the Trophy, where fans will be able to meet the brand new Coupé Crossover, the New Nissan Juke through a football experience that showcases its dynamic design and new technology that makes it the most connected Nissan.
Visiting Leipzig, Germany; Valencia, Spain; Lille France, and London, England, each event will be an innovative and playful experience at the stadium of one of this year’s UEFA Champions League teams, where fans can meet the trophy – carried by the all-new Juke.
Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “The UEFA Champions League Trophy Tour is a unique opportunity for fans across Europe to be part of the competition. We are delighted to have Nissan on board, who are showing such a great deal of innovation and are providing such excitement for the fans.”
Everyone who loves football, irrespective of their club allegiance, is encouraged to come along for what promises to be a memorable experience which will be driven by a mixture of football and technology.
The tour starts in Leipzig this Saturday, October 19, for Match Day (MD) 3, before moving to Valencia for MD4, Lille for MD5 and will end in London for the end of the Group stages for MD6.
The different events will be the opportunity given to supporters to see one of football’s most iconic pieces of silverware. The UEFA Champions League Trophy stands at 73 centimeters and weighs 7.45 kilograms. The illustrious prize will be accessible for the fans, with all welcome to take some memorable and amazing photographs.
The Nissan Football Lab is where football meets technology, and includes the Juke ProPILOT Challenge. It will also be kitted out with UEFA Champions League memorabilia and the latest merchandise. For each city location, UEFA legends will also be on hand to host fans and give them a once in a lifetime meet and greet opportunity.
Gareth Dunsmore, Nissan Europe Vice President for Marketing Communications, Connected Car Services & Customer Experience, said: “Technology is at the heart of what Nissan does and we want to provide Football experience through our technology to the biggest number of fans across Europe. This Trophy Tour will be also the opportunity for our fans to discover our brand new Coupé Crossover and as a mobility partner, we strongly think that our cars can connect the football fans to a better experience.”
The UEFA Champions League Trophy Tour will also visit a selected number of Nissan retailers across Europe along the various routes, giving even more local fans unrivalled access to an elite European footballing experience.
UEFA Champions League Trophy Tour driven by the New Nissan Juke – dates and locations:
19th October – Leipzig Dealership event (Germany)
23rd October – Leipzig match day event (Germany)
26th October – Valencia Dealership event (Spain)
5th November – Valencia match day event (Spain)
23rd November – Lille Dealership event ( France)
27th November – Lille match day event (France)
7th December – London Dealership event (England)
10th December – London match day event (England)