Nissan’s Van Mossel dealership in Amsterdam has become the first in Europe to display the brand’s new logo.
The modern, flat and two-dimensional design of the new logo signifies Nissan’s continuous evolution towards becoming an innovative mobility brand of the future.
The first Nissan model emblazoned with the logo is the recently-launched Ariya. Marking a new chapter for the brand and its electric future, Ariya is the perfect platform for the new design.
Dealerships remain at the heart of Nissan’s business model and throughout the pandemic, the brand has been committed to working with its network to continue delivering exceptional customer experiences.
Bas Bijl, Commercial Director of Nissan Van Mossel, said: “While showrooms across Europe have been challenged by coronavirus, the personal service and interaction that dealerships offer is irreplaceable.
“This new logo only highlights to customers the constant improvement that we, in partnership with Nissan, are dedicated to providing at any point in their retail journey.”
The refined new logo inside and outside showrooms is part of the new Nissan retail experience. In partnership with its network, the manufacturer has worked to ensure that its dealerships represent a continuous commitment to innovation with a customer-centric approach.
Jordi Vila, Divisional Vice President for Marketing and Sales Operations for Nissan in Europe, said: “We’ve seen an accelerated shift in consumers interacting on our online platforms due to Covid-19, but physical dealerships remain an integral element for our customers.
“Although increased digitalisation has made it possible for consumers to start their Nissan journey in new and original ways, showrooms are the main space for direct interaction with our products, technologies and services, and dealers will continue to be a pivotal physical anchor point in our sales strategy.”