Ancaster invests in new state-of-the-art South-East London dealership

Ancaster Group has opened the doors to an all-new dealership in Eltham, South-East London.

The new dealership was built from the ground-up on the site of the group’s previous Nissan showroom and combines sales, aftersales, service and used car facilities together with parking for 60 cars on the roof.

It strengthens the group’s Nissan presence across the South-East, alongside its other sites in Bromley, Penge, South Croydon, Shepperton and Slough.

The new dealership officially launched on July 4th with a VIP evening event followed by a launch weekend, with special offers including a £250 test drive bonus for customers who book a drive during the event and go on to purchase a new Nissan vehicle. There was also a prize draw to win a free weekend away in a Nissan X-Trail and tickets for the ICC cricket world cup.

Showcasing Nissan’s futuristic retail concept vision and fusing cutting-edge design with luxury and technology, the new dealership features a customer lounge and an innovative design lab. Here, customers can explore the various personalisation options available across the range, with physical examples of trim and upholstery, and use a touchscreen table, to help them visualise what their dream Nissan would look like.

Outside, there is an area to display 40approved used vehicles, EV charging points, dedicated valeting bays and customer parking.

Stephen Wood, Managing Director at Ancaster said: “We are delighted to officially launch our brand new dealership in Eltham. With the innovative and technology-packed vehicles that Nissan are now producing, the new dealership brings the products and the sales environment together, showcasing the latest in car technologies in a light, spacious showroom. This, coupled with a brand new workshop, housing the latest diagnostic equipment with 7 servicing ramps, as well as a dedicated MOT bay, show that Ancaster is committed to bringing our loyal customers the best experience when purchasing a new car or looking after their current vehicle. The new dealership has given us the opportunity raise the profile of Ancaster and Nissan and the £4m investment demonstrates our confidence in the brand and market.”

To discover the Nissan range at Ancaster Eltham, visit the showroom at 43-45 High Street, Eltham SE9 1DH or go to

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