Macklin Motors, which operates Nissan dealerships north of the border, has signed a Community Partnership deal with Scottish Premier League club Celtic.
Macklin Motors operates 14 dealerships across Scotland and the new used car superstore, Motornation, in Glasgow.
Celtic was in the top ten highest average attendances in 2019/20 and Celtic Park is one of the most popular tourist destinations in Scotland.
Despite the impact of Covid, the club had the highest number of season ticket holders in the UK for the 2020/21 season, all of which offer a high level of brand recognition for partners.
A fantastic opportunity
The agreement, which is managed by stadium technology and brand activation specialists, Eleven Sports Media, provides Macklin Motors with opportunities to promote the partnership through pitchside LED, stadium TV adverts and social media posts.
Robert Forrester, chief executive of Macklin Motors, said: “This is a fantastic opportunity to raise the profile of Macklin Motors through a partnership with one of the strongest and most iconic brands in world football.”
Jordan Wilson of Eleven Sports Media added: “We’re delighted to welcome Macklin Motors as a Celtic FC Community Partner.
“The company has been serving the Scottish motor trade for over a decade, which makes them an ideal fit with the community partner programme, which will allow Macklin Motors to create a huge amount of awareness among Celtic’s enormous fan base.”
As well as Nissan, Macklin Motors represents brands such as Ford and Peugeot.