MOTORLINE Nissan is set to have an even greater presence in Reading and throughout Berkshire and Oxfordshire with the build of a new, purpose-built showroom in the town.
The newly-opened dealership replaces Motorline Nissan Reading’s temporary Bath Road showroom, which it has operated from since taking over the town’s Nissan franchise three years ago.
It strengthens the group’s triangle of easily accessible Nissan dealerships in Berkshire and Oxfordshire, which encompass sites in Oxford and Newbury as well as Reading. The new dealership will be the flagship of the group’s nine Nissan dealerships throughout the Midlands and South East.
Occupying a prime position on Imperial Way, close to links with the M4 and A33, the new dealership represents a seven-figure investment by Motorline. It has been built from the ground-up, the area previously being brownfield land which Motorline has completely redeveloped.
Such is the size of the new dealership that Motorline Nissan Reading has grown its team from 19 to 34 in preparation.
Showcasing Nissan’s futuristic retail concept design and fusing cutting-edge design with luxury and technology, the new dealership will include such features as a new customer lounge where visitors can relax with a hot or cold drink, and an innovative design lab. Here, customers can explore the various personalisation options available across the range, with physical examples of trim and upholstery, and use a touchscreen table, to help them visualise what their dream Nissan would look like.
Taking centre stage in the new, larger 11-car showroom, and showcased under a canopy of light, will be the all-electric Nissan LEAF, which has been completely redesigned for 2018 and is the UK’s best-selling EV passenger car.
There will also be a dedicated handover area where customers can take delivery of their new Nissan, whilst aftersales customers will benefit from an advanced workshop with 10 service ramps, plus an additional MoT test bay.
Outside, there will be room to display 60 approved used vehicles, EV charging points, dedicated valeting bays and 50 customer parking spaces.
Gareth Williams, General Manager, said: “Ever since Motorline began representing Nissan in Reading, it has always been our strategy to build a state-of-the-art facility. As a group, we are known for investing in dealerships that give our customers a truly memorable brand experience and the Reading facility is amongst the very best we operate.
“We have far outgrown our previous site and our new dealership will enable us to deliver an even better service. Reading is a great place to be – the economy is thriving – and we are really looking forward to playing a part in the area’s growth and introducing the Nissan range to even more of the region’s drivers.”