In keeping with the technology crammed into the latest version of the sector-defining crossover, Qashqai fans can now experience what the 360 has to offer using their smartphones.
By using Shazam, the leading media-engagement app, anyone watching the Qashqai’s brand new TV advert can jump straight to a new mobile site dedicated to the 360 from the comfort of their living room.
As well as the full story of the car, the site also features unique content, including a game allowing players to drive and park a digital Qashqai against the clock using a simulation of Around View Monitor, an innovative system which uses four cameras to give drivers a 360° ‘helicopter view’. The fastest times recorded in the game will go forward to a European-wide contest to find the most nimble-fingered virtual Qashqai driver.
The mobile site can also be accessed by anyone who sees a Qashqai 360 advert in print, simply by scanning a unique QR code.
Highlighting Nissan’s ongoing commitment to producing innovation that excites, the advanced Qashqai 360 is packed with technology allowing it to be truly connected to the city.
Qashqai 360 features include the Nissan Connect communications system that integrates satellite navigation with audio controls, Apple iPod connectivity and, using Bluetooth, the driver’s mobile phone.
‘Its bold, evolving design and efficient, urban packaging has long been a key driver of its success. To further enhance its urban functionality, the new Qashqai 360 comes as standard with Around View Monitor, technology exclusive to Nissan in this segment and typically found on much more expensive luxury vehicles.’
Having been unveiled for the first time at the Paris Motor Show in September 2012, Qashqai 360 goes on sale across Europe in January 2013.
It builds on the strengths of the current range of which more than 1.4 million have been built to date.
The 360 package is available across all engine and transmission options and can be specified in both Qashqai and Qashqai+2 body styles.
Among the most popular variants is likely to be the acclaimed 1.6 dCi diesel which incorporates Stop/Start technology for CO2 emissions of just 119g/km and 62.8mpg on the combined cycle.
Panoramic glass roof
As well as the Around View Monitor, special features of the 360 model include gloss black roof rails and mirror caps and distinctive 18-inch machine-finish black alloy wheels. Privacy glass and a luxurious panoramic glass roof are also standard.
Inside there are part leather seats, door trims and armrest as well as a gloss black gear shift surround and door handles. 360 is available in all the existing Qashqai colours as well as Storm White, which is unique to the model.
The pan-European advertising campaign, which kicked off this week on TV, in print and on digital media, is the latest in a long line of adverts that dramatise the relationship between Qashqai – the original crossover – and the urban environment.
After dodging paintball attacks, falling scaffolding and mischievous graffiti in previous adverts, this time the original crossover ‘opens up the city’ thanks to its advanced technology.