Nissan Announces Record Sales In Europe

NISSAN has announced European sales rose 2.6% in 2016 from the previous fiscal year, with a total of 756,762 vehicles sold.

Nissan brand sales in Europe totalled 735,725, while recorded sales in Western Europe were 663,718, an increase of 6.7% on 2015 levels. March 2017 sales totalled 107,592, a rise of 10% on the previous year.

There were continued increases throughout Western Europe, including a 13.3% rise in Spain, a 7.5% improvement in the UK, a 4.8% rise in Italy and a 4.7% leap in France and Germany

Sales were bolstered by the introduction of the new Micra in March, while the strong Nissan crossover line-up continues to dominate with the X-Trail, Juke and the pioneering Qashqai bringing in awards across the region. The Navara, launched last year, also over-performed with double-digit growth.

More than 270,000 customers in Europe chose the Nissan Qashqai in 2016, appreciating its style, efficiency and advanced technologies — a record for the segment leader.

Nissan’s electric vehicle line-up also continues to thrive, with more than 23,000 units sold in Europe this outgoing fiscal year, a new annual record. LEAF sales increased 11% year-on-year and e-NV200 rose 19%.

Paul Willcox, Chairman of Nissan Europe, said: “We have a commitment to our customers to bring more each year — more choice, more value and more innovative and exciting products.

“Nissan stands apart from its class. We deliver quality, and we continue to reinvent and break boundaries with products such as the new Nissan Micra, which many customers are now enjoying. In 2017, we will continue to lead the way in important new technologies, with Nissan ProPILOT appearing on the new Qashqai later in the year”.

Nissan’s strong and cohesive product line-up results in Nissan’s European car plants breaking records year after year. Nissan produced 660,000 vehicles in Europe in 2016, with over 507,000 in Sunderland.


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