Nissan Dealer Principals On Course For Success

NISSAN’S UK Dealer Principals are on course to be the first graduates of a pioneering new management programme.

Through a partnership with the Imperial College Business School and global management consulting company Accenture, the inaugural Nissan Dealer Principal Academy — also known as DP2 — has been running since the beginning of the year.

Around 40 Dealer Principals from the UK are expected to graduate in November, with a further 160 Dealer Principals graduating from the equivalent Academy across Europe.

The aim of the Academy is to enhance the capability of Dealer Principals to increase value and productivity in their business through superior customer experience, business management and leadership.

At the start of the Academy, every Dealer Principal has had a personalised assessment by a specialist coach, which highlighted their strengths and the areas in need of improvement.

There are four main modules — Business Management, Speed and Digital, Leadership and Value and Quality. A ‘Nissanness’ workshop, run by Nissan staff, concludes each module to ensure Dealer Principals appreciate Nissan’s ethos of intelligent mobility and customer experience.

One of the students, Andy Woodhall, Director at Trenton Nissan in Hull and Grimsby, said: “Without wishing to sound corny, it really opens your mind to a whole new way of thinking and I cannot recommend it enough.

“There’s certain things I’ve learned that I simply would not have considered without being on this course, and we’re already implementing some of it into our business, with good results as well. It’s brilliant.”

As well as the formal Academy sessions at Imperial College Business School, the Dealer Principals have been coached at their dealerships, doing online learning and getting support via Skype, Linkedin and Nissan Academy Digital.

Leon Brannan, Network Development and Quality Director, Nissan Motor (GB), said: “Nissan believes in innovation across the board, and DP2 fits that ethos. We look forward to when our Dealer Principals graduate from this inaugural course, and then see the results of their learning in practice.”

Some of this year's enrolled Dealer Principals, with Imperial College Programme Director Mary Gaughan, far left, and Emma Curties, also from Imperial College, far right.

Some of this year’s enrolled Dealer Principals, with Imperial College Programme Director Mary Gaughan, far left, and Emma Curties, also from Imperial College, far right.



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