Starting this week, Nissan has launched a large advertising campaign to communicate the car to the general public using the millionth QASHQAI as the ‘creative theme’, climaxing to the giving away of the millionth car in October.
From July through to September, print advertising will run in national newspaper magazines, while throughout August and September, online advertising will portray the message: The Original Crossover, Good for Britain, Product Innovation, Awards and Industry Recognition and Sales Performance.
More than 70,000 QASHQAI owners will also be mailed special leaflets containing finance offers, ‘New Car, Pay Less’ messaging and details about the millionth car competition.
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Now open, the millionth QASHQAI competition runs until midnight on September 21 and customers can enter online via www.nissan.co.uk/million. Along with online entering, the millionth QASHQAI will also travel to The O2 in London and Birmingham’s Westfield Merry Hill Shopping Centre so that the public can take part in the competition there and then.
Six finalists will be selected and invited to take part in a live paintball shootout to win the millionth car in The O2 on October 11. Each finalist with a guest will also be invited to watch Lee Evans in the Nissan Suite at The O2 and stay in a top London hotel.
But it’s dealers who Nissan is urging to get behind the campaign.
Dealers will be getting new POD inserts, drive-to-web credit cars and two credit card holders for display on reception desks and service desks – all in a drive to catch customers’ eyes.
However, telling customers about the QASHQAI’s success and how they can win the millionth example is the best way to make sure the millionth QASHQAI celebrations go off with a bang.