Nissan steps up Rio 2016 activity with new films

NISSAN has launched two exclusive films celebrating its role as the official automotive partner of the British Olympic Association and British Paralympic Association as the final countdown to the Rio 2016 Olympic and Paralympic Games begins.

With just under 100 days to go until the Games, the videos form part of Nissan’s strategy to open up the event to the British public, and are backed up by a competition giving fans the chance to win tickets.

The exclusive content follows Nissan ambassadors and Team GB medallists, Max Whitlock (Gymnastics), Kat Copeland MBE (Rowing) and ParalympicsGB gold medallist Richard Whitehead MBE (Athletics)  as they ’train live’ with members of the British public.

The ‘Be the Heartbeat of Britain’ live training sessions, which took place via Facebook on February 10th 2016, gave fans the opportunity to experience first-hand the gruelling training regime required in order to excite on the world’s biggest stage at the Rio 2016 Olympic and Paralympic Games.

The films also feature Cumbria couple Charm (75) and Chris (77) Robson who attended the live training session.

Charm said: “It was an amazing and inspiring experience! I hope that by being part of this we were able to let these athletes know that they aren’t alone when they wake up early in the morning for gruelling training sessions, and that the whole nation is behind them as they prepare for and eventually head off to Rio.”

Chief Executive of the British Olympic Association, Bill Sweeney said: “We’re delighted to be working with Nissan on our road to Rio 2016, and are excited about the innovative approach they are taking to the partnership. Their new campaign will bring fans closer to our athletes like never before, helping us create a huge wave of support for the team this summer and inspiring them to achieve great performances in Brazil come August”.

Chief Executive of the British Paralympic Association, Tim Hollingsworth said: “The 2012 Paralympic Games inspired the nation to get behind our athletes and we’ve set our sights even higher for Rio 2016. Nissan’s support in bringing the nation to the heart British Paralympic team can only help us further our success and engage more supporters during the Rio 2016 Games.”

Marc Palmer, Marketing Communications Manager, Nissan Motor (GB) Ltd, added: “Nissan is incredibly proud of its work with the BOA and BPA. We are dedicated to innovation that excites and hope that this partnership will make the hearts of the British public beat a little faster.”


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