A BRAND new Nissan dealership, W R Davies, has officially opened in a prime position on Valley Drive in Stafford.
Owner Jonathan Davies and Dealer Principal Alan Poole cut the ribbon at the new £3 million showroom, alongside Nissan Motor (GB) managing director, Alex Smith.
The event marked the official opening of the new site, which has been created to showcase the quality, technology and desirability of the Nissan range of vehicles in a contemporary and beautifully designed environment, with first-class customer service the focus at all times.
The new-look W R Davies encompasses Nissan’s luxurious new retail concept design, and delivers a comfortable and relaxing customer experience in welcoming and modern surroundings.
Entering the dealership, customers are greeted by a concierge service, where they can book in for appointments or make initial enquiries.
The new Nissan Qashqai, showcased under a canopy of light, is the first vehicle customers see as they enter the dealership, with the full range of models also on show in a bright and airy space.
Staff are on hand to assist customers and answer any questions, and use tablet technology to discuss vehicle options and go through the buying process in an informal, relaxed manner.
At the centre of the dealership is a spacious and comfortable area for families to relax during their visit, with hot and cold drinks and a play station to keep young children entertained.
Additionally, there’s an innovative design lab, where customers can explore the various personalisation options available across the range. Here, physical examples of trim and upholstery, and a touchscreen table, help customers visualise what their dream Nissan would look like in any colour combination.
More than 100 invited guests attended the official opening, which featured a champagne afternoon tea for everyone and a performance of Christmas carols by the Salvation Army band, as part of the dealership’s connection with the charity and its Christmas gift appeal.
Jonathan Davies said: “I am delighted so many of our customers and friends were able to join us for our grand opening and I would like to extend my sincere thanks to Alex Smith, managing director of Nissan Motor (GB) for taking time out of his very busy schedule to attend this landmark event.
“Hopefully everyone involved had a good time, especially with the wonderful rendition of carols performed by the Salvation Army. We’re really grateful to them for making the event extra special.”