Nissan Insider

JANUARY is over at last and for once there is something for car dealers to be cheerful about. The number of people going online and searching for automotive information is currently 50 per cent higher than in December. There are three key factors driving this surge in online demand for vehicle purchase and aftersales service [...]

THE internet is making consumers increasingly demanding… and it’s up to car dealers to meet that challenge. That’s according to Alex Rose, associate industry manager (automotive) for Google, who gave a fascinating insight into the workings of the international internet and software corporation recently. Rose, based at the company’s London office, works mainly with manufacturers [...]

CHANGE is coming to the motor industry whether you like it or not – but it’s a case of embrace it now or be left behind. The Internet and the way consumers access it is changing at such a pace, many in the technology industry are struggling to keep up – let alone dealers trying [...]