COMPANY car drivers have voted Norton Way Group as the best fleet dealer group for new vehicle sales in 2017.
It is the first time Norton Way — which has a Nissan dealership in Letchworth Garden City — has topped the category in the Experteye awards for providing the best service to fleet drivers in the ordering and delivery of vehicles, reflecting the efforts made in meeting the needs of the fleet sector.
The data was drawn from Touchpoint, Experteye’s driver satisfaction survey which requests driver feedback after key events such as vehicle delivery, servicing, tyre replacement, windscreen and glass repair and replacement, vehicle breakdown, use of pool vehicles and when a driver suffers an accident.
The driver data is not only important to motor manufacturers and dealerships, it also acts as an important tool for contract hire and fleet management providers to measure and manage their service levels, and that of their supplier network.
The Experteye awards cover eight different fleet and automotive award categories in total. Norton Way Group won its accolade based on feedback drawn from over 60,000 drivers of leased vehicles during 2016, making this a truly objective reflection of driver attitude.
Experteye’s chairman and founder, Rick Yarrow said: “Congratulations to Norton Way Group for winning this award, which is a huge achievement. This category is based purely on direct driver feedback taken immediately after delivery of their new vehicle, making it a very tough one to win.
“Company car drivers are the ultimate, and often harshest, judges and this award is based on their feedback when the service experience is fresh in their minds, which is why Norton Way are deserved winners of the best fleet dealer group for new vehicle sales for 2017.”
Richard Siney, Operations Director, Norton Way, said “To receive an award guided by fleet driver feedback is a fantastic result for our dedicated Corporate Team and is testament to the increased investment in people and processes made by Norton Way over the last year.
“This recognition is hugely important as it encompasses all aspects of the sales process and measures the service we provide our fleet customers. As a team we are all delighted to receive this accolade.”