VIDEO: Crossover campaign shifts attention to Juke

THE next phase of Nissan’s crossover advertising campaign, ‘Your Story Starts Here’, has got underway with the emphasis shifting to the Nissan Juke.

Over the coming weeks, tens of millions of people will be introduced to the popular crossover through TV, social media channels, and cinema.

The Juke advert ­– following the similar book-turning theme of the Qashqai and X-Trail campaigns ­– is expected to reach up to 40 million people on TV, with significant exposure during the Rugby World Cup.

As well as group games, Nissan has advertising placements for the quarter-finals of the competition, in which it expects to attract audiences of more than four million.

The target audience will also be reached with an advertising slot during one of Channel 4’s most-talked about shows, Hunted, a factual thriller which has been regularly pulling in an audience of 2.5m.

It gets even better with October’s undoubted highlight being Gogglebox on the 16th – the biggest programme Channel 4 has to offer. The show continues to attract an impressive 4.7m viewers, ensuring Juke is placed in yet another premium environment.

Sporting viewers will also be targeted, with the Juke advert being aired during Premier League matches, Newcastle vs Norwich City and Swansea vs Stoke City, as well as the Euro 2016 Qualifier, Scotland v Gibraltar. Nissan has also secured access to the Russian Grand Prix on Sunday 11th and the British Touring Car Championship on ITV4.

Meanwhile, a strong presence across Video on Demand on ITV Player, Sky Go, All4 and Videology will see a further six million people reached.

Juke will also have a presence in the cinema before films such as The Martian and The Walk, which allows the brand to reach an expected 2.8m people.

With digital, the campaign will reach 15.5m unique users through homepage takeovers on MSN, AOL and Mail Online, while social video platforms Unruly and YouTube will target audiences across various devices.

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