West Way Employees Become Club Nissan Dealer Champions

A SELECT band of employees across the West Way dealer network have been put through their paces at a unique training day to promote the Club Nissan scheme.

Each of the 15 West Way dealerships sent a nominated Dealer Champion to the event at Coventry Rugby Club to learn about Club Nissan, which offers discounts on Nissan purchases to current and retired employees of Nissan, the Ministry of Defence, the police and fire service. The scheme also applies to family members and friends of those eligible.

The training was written and delivered by James Perry and Linda Bates of the Club Nissan team and organised by Dave Gordon, the newly appointed national Club Nissan Manager for West Way. Also attending was Josh Taylor from West Way’s marketing division.

Following the event, the newly appointed Dealer Champions returned to their respective showrooms to spread the word on Club Nissan and find new clients.

James said: “The event was a great success — the training has already had an impact with some of the champions closing deals with their new found knowledge of the scheme, and others uncovering large organisations in their area that qualify.”

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