PRESIDENT and Chief Executive Officer of Nissan Motor Co., Carlos Ghosn, has revealed his big six-year plan for the company.
Taking the headlines is his ambitious plan to grow Nissan’s already strong 5.8 per cent market share of the global car market, to an impressive eight per cent in under six years time.
Ghosn also wants to raise operating profits to eight per cent too, by March 2017 – in spite of the recent Japan earthquake taking its effect on the company.
A concentration on growing Nissan’s presence in growing economies such as China, Russia, India and Brazil will be key to reaching these figures.
In respect of it being the Japanese firm’s largest single market, Chinese production will be boosted to 1.2m units in an attempt to increase a 6.2 per cent share to 10 per cent, while Brazil will see a new plant built to produce an estimated 200,000 vehicles.
Electric vehicles also play an important part in the six year plan. Ghosn estimates EV sales for Nissan-Renault will top 1.5m.
That’s not all, though. Ghosn also has a plan called Nissan Power 88 which aims to launch a new model every six weeks for the next five years, place Nissan number one for selling light commercials by 2016, and grow Infiniti’s sales from 150,000 a year to 500,000.