We know customers are searching for their cars online – the tricky part for dealers is bringing those online shoppers onto forecourts. Fortunately there is one company which can help – Askaprice.com.

Launched almost 10 years ago, Askaprice.com understands the need for high quality, manually qualified leads. Thousands of car buyers arrive at the consumer facing automotive website every day, but only then does the hard work begin.

‘Every lead generated by Askaprice.com is manually qualified over the telephone by a member of the qualification team. This ensures only genuine car buyers are distributed to dealerships,’ says Askaprice.com’s head of sales Adam Leys. But why are Askaprice.com leads a higher quality than competitors?

For one, they’re thorough and detailed. A fully qualified Askaprice.com lead will include relevant information about the car buyer, the vehicle they are looking to purchase and the preferred method of payment. The result of the extensive fact- checking process is an average conversion rate for partners in excess of 10 per cent.

‘We speak to every lead before distributing them to our partners. Our fully qualified lead documents break down all the information a dealer will need to meet a

customer’s exact specifications,’ says Leys. ‘What’s more, if a lead is returned because it doesn’t meet the exact criteria within four hours of being sent, Askaprice.com’s quality promise means a replacement lead is offered free of charge.’

Full account management is included in the service, allowing partners to specify exactly what leads they would like delivered to them. To do this Askaprice.com uses a targeted approach for its partners. If a partner wants leads from a certain area, based on a vehicle, manufacturer, purchase type or even model, Askaprice.com can provide this for them.

The benefits of using bespoke leads are obvious.

Leys adds: ‘More and more people are researching their next car purchase online. We can identify which customers want to buy a car immediately, and distribute the leads based on exact criteria specified by our partners.

‘Every lead generated by Askaprice.com is manually qualified over the telephone by a member of the qualification team. This ensures only genuine car buyers are distributed to dealerships.’

‘We provide a content based platform that delivers genuine car buyers to dealerships for the lowest possible cost. Using our manually qualified leads brings genuine customers into showrooms,’ explains Leys.

However, once the leads are sent out, Askaprice. com has systems in place to ensure dealerships have all the information needed to deliver the very best customer service.

Once the leads are sent to the dealership, Askaprice.com’s LeadTracker software automatically shows the time and date that every lead is contacted in relation to when the lead was generated, as well as the length of calls.

All calls are recorded, helping dealers understand how their sales teams deal with the leads. This allows dealers to cut wastage, improve the efficiency of a sales team, and above all else, increase sales.

Askaprice.com’s experience of generating leads online means it can provide dealerships with test drive and brochure leads as well as the chance to advertise to tens of thousands of customers visiting the website via banner advertising.

High quality leads result in sales. Askaprice. com provides a service that focuses only on these high quality leads by using a unique manual qualification system and as a result, dealerships can expect a steady flow of genuine car buyers.