A BELFAST dealership has enjoyed a stunning re-design after it adopted Nissan’s innovative and exciting 21st-century showroom concept.
Charles Hurst Nissan, in Boucher Road, now boasts one of the region’s most cutting-edge car sales environments, with technology and creature comforts combined to enhance the overall customer experience.
The concept, which was developed in the UK for roll-out globally, replaces the traditional sales-focused showroom. It centres around a comfortable and stylish area where customers can enjoy a freshly brewed coffee while they take in all the latest offers and deals.
Visitors to the new-look dealership will now find:
- An open-plan layout without traditional sales and service desks
- A stunning ‘halo’ display hanging above star models and displaying key product information
- An iPad station where customers can surf the web
Charles Hurst has dealerships in Belfast, Newtownards and Newtownabbey. Its flagship dealership in Belfast is the first to receive the refurbishment.
