A SUITE of entertaining videos starring comedian Joe Wilkinson has been launched to promote the Nissan LEAF.
Part of a new round of LEAF engagement activity, the five films aim to improve viewer familiarity with the model and will be targeted at those researching EVs.
In each, Joe – best known for 8 out of 10 Cats does Countdown – answers a common EV questions in his own inimitable style.
They have been devised to encourage those looking at the LEAF to explore its details and benefits in more detail.
The films will be promoted with digital display, YouTube pre-roll and on Facebook, as well as being supported with Google and YouTube search.
Digital display expands to play the videos, and is followed by a short quiz to see if an electric car is right for you, furthering engagement and directing traffic to our website.
The five videos can be viewed here: