NISSAN has launched the Micra DIG-S at a regional press tour this week – and as usual, it has some wacky twists.
Members of the UK motoring media, as well as writers from local and national papers were invited to drive the new Micra, as well other models in the range, at the Nissan Charged Tour.
The event visited three locations around the UK, giving around 60 journalists, as well as 30 fleet specialists, the chance to get behind the wheel.
The tour was given the ‘Charged’ name to hammer home the message that this fuel-sipping model in the Micra range has a supercharged engine under the bonnet.
And to give the media corp the chance to try other ‘charged’ models in the Nissan range, the press team also took along the GT-R, Juke DIG-T as well as the LEAF.
But it wasn’t just the cars that were charged up. All the food at the event was designed to give the journos a boost and there was even a smoothie making bike, where hacks could crush their own drinks using pedal power.
Journalists viewed presentations on iPads and once they’d finished they could ‘supercharge’ their minds with some brain-training games.
The event was a huge success and is hoped will generate a number of reviews for the range in media across the UK.
Tom Barnard, Nissan communications director, said: ‘The event was very well received. The journalists like the fact it was done a little differently and we got our messages across about the cars and our innovations. We’re looking forward to seeing the coverage in the coming weeks.’