A STUNNING concept vehicle showcasing Nissan’s new sedan design direction has won the prestigious 2017 EyesOn Design Award for Best Concept Vehicle.
Vmotion 2.0 also received the award for Best Innovative Use of Color, Graphics and Materials.
The awards were presented at the 2017 North American International Auto Show (NAIAS) in Detroit just a day after the vehicle’s global debut.
One of the premier awards in transportation design, the EyesOn Design Awards – selected by a panel of design leaders from around the globe – honour the best production and concept vehicles making their worldwide auto show debut in Detroit.
Mamoru Aoki, Executive Design Director, Nissan Global Design Strategy, Nissan Motor Co, said: “Vmotion 2.0 offers a stunning look into the future of Nissan design – fresh and dynamic, yet cabin-focused.
“This prestigious award, earned from top design leaders from around the world, exemplifies the enormous potential of Nissan’s newest design direction. We’re honored to be here and excited to continue to show the world the limitless capability of Nissan design.”
Nissan Vmotion 2.0 is the evolution of the ‘V-motion’ front design signature seen on many of today’s Nissan products. The award-winning vehicle color, Silver Copper, is a unique blend of copper and other metals, creating a layered effect with different hues and reflections in different angles.
Nicole Fonseca, Senior Colour and Materials Designer at Nissan Design America, said: “In our never-ending quest for perfection, over 100 attempts were made to get this color just right.
“On our 101st try – our magic number, apparently – we discovered the perfect blend of copper, silver and other metals to create this beautiful, multi-layered paint.”
