A Nissan dealership in north-east Scotland has moved to a sparkling new home, which has been refurbished to showcase the brand’s smart new corporate identity.
The dealership in question is Specialist Cars Nissan of Aberdeen, part of the well-known and highly-respected John Clark Motor Group.
Previously based at the city’s Balmoral Business Park, the new home for the business is The Autoplex off Abbotswell Road.
There has already been plenty of positive feedback from staff and customers, who are loving the Nissan dealership’s new location and fresh look.
The brand’s updated visuals are nothing if not striking, with the modern, flat and two-dimensional design of its new logo signifying its continuous evolution towards becoming an innovative mobility brand of the future.
The refined logo is part of the new Nissan retail experience. In partnership with its UK network, the manufacturer has worked to ensure that its dealerships represent a continuous commitment to innovation with a customer-centric approach.
And as well as looking smart on the outside, the building has undergone a substantial makeover inside to ensure that visitors feel welcome and able to explore the Nissan range in a way that suits them, while enjoying complimentary refreshments.
The John Clark Motor Group couldn’t have chosen a better time to strengthen its relationship with Nissan. The all-electric ARIYA is the current Auto Express Car of the Year; Qashqai and Juke are now equipped with Nissan’s unique e-POWER system; and the LEAF EV is as popular as ever.
Reflecting current powertrain trends, the dealership has been equipped with a number of rapid chargers.
Heading up the team at Specialist Cars Nissan Aberdeen are Franchise Director Gerry McQuillan; Sales Manager David Barnes; and Fleet & Business Sales Manager Lynn McCraw.
Mr McQuillan said: ‘‘We’re delighted to be in our new home. It’s a fantastic site in a great location and will certainly help the business go from strength to strength.
Excellent feedback
‘‘The new Nissan corporate identity looks great – it’s modern yet inviting. Feedback from our staff and customers has been excellent.’’
Spencer Clayton-Jones, Network Development Director, Nissan GB, said: ‘‘We are delighted that Specialist Cars Aberdeen has adopted our new corporate identity and send the team there every good wish for the future.
‘‘I’d like to congratulate Gerry McQuillan and the whole Aberdeen team on the completion of their move. The new dealership showcases our cars in exactly the right way.’’