THERE IS just a day to go to Nissan’s WIN-WIN Used Car Event… and dealers right across the UK are looking forward to a weekend of sales success!
The event, from April 26-29, is set to add even more value to the already impressive CARED4 package and Nissan have spent big on advertising and promotion so dealers will really reap the rewards.
Customers who buy a CARED4 vehicle during the event from April 26-29 will receive a complimentary Virgin Experience Day. And in the run-up to the event, Nissan has organised a multi-media promotional campaign to ensure it will really take off.
CARED4 brand ads are running this month in key national titles, including The Daily Telegraph, The Times, The Guardian, The Independent and The Sun. The campaign is also running in key trade titles including Auto Trader, Auto Express and Autocar.
Full-page event-specific ads have been running in key regional titles.
A PPC campaign is in place and Nissan is achieving top-three position for brand and model search terms ensuring optimum visibility in online search. An online banner campaign is also in place targeting key websites including Auto Trader, Honest John, Parkers and MSN.
The CRM team have contacted over 200,000 current used car customers via email and direct mail, demonstrating the market leading benefits of CARED4 . Those that are ‘in-market’ have also received a personalised invitation to their local dealers’ Win Win Event.
All in all, a great deal has been invested in the WIN-WIN Used Car Event, both by NMGB and by dealers, and it is sure to lead to a successful sales weekend for the network. Let’s get selling!