THE special-edition Juke with Ministry of Sound features is now on sale.
It comes with special white 17” alloy wheels and door mirrors, a Ministry of Sound music pack that includes headphones and an iPod touch, with upgraded Nissan connect system and an integrated iPod dock.
The launch of the car will be supported by a multi-channel communication plan, aimed at amplifying Juke’s sales performance even further.
Juke will be back on TV on Friday September 7 with the campaign kicking off on ITV at 9:35pm during the England World Cup Qualifier.
The TV advert features the core built-to-thrill advert followed by a ten second promotion of the Juke with Ministry of Sound Limited edition announcing that this is Juke Amplified.
In addition to building awareness for Juke this campaign also reinforces Jukes personality through premium design and performance, messages which will additionally strengthen positive brand opinion.
This TV campaign will also be supported by two months of press activity, the press ad will appear in the music section of key lifestyle titles such as short list, as well as 3 specific music titles , NME, Mixmag and Q.
Also the two Nissan JUKEBoxes, created in partnership with the Ministry of Sound, and capable of producing as much sound as a jumbo jet have been appearing at pop-up gigs around the country.
You can view a preview of the new TV advert here…
