NISSAN has joined forces with 2012’s biggest summer blockbuster The Dark Knight Rises.
The film represents the final and most thrilling chapter of Christopher Nolan’s Batman trilogy and links strongly to the core messages delivered through the Juke Built to Thrill campaign: performance and premium design.
The partnership kicked off last night during England’s opening game in Euro 2012 against France with a new TV ad. This builds on the creative launched in April. The ad changes from Juke to Batman and cleverly integrates them together.
The campaign will run for two weeks and consists of a mix of both the Juke Dark Knight Rises creative and the core Built to Thrill skydiving ad.
In addition to the TV ad the campaign will be supported further with a special press ad that will run in the lead up to the premiere on July 17.
This ad will also be ‘Blippable’ (to find out more download the Blippar app on your smartphone), allowing users to bring the scene to life on their phone.
Nissan will be running competitions to encourage consumers to engage with the Nissan Juke including prizes to attend the premiere.
