To celebrate the innovators who brought the Nissan Ariya all-electric coupé crossover to life, Nissan has revealed their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital zine packed with a rich tapestry of stories, beautiful photography and exclusive video content, Horizon offers an unprecedented view into the conception of the game-changing vehicle.
Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process by focusing on the highly skilled design teams in Nissan.
Delving into the heart of Nissan Design Europe, Horizon features designers and colour managers, clay moulders and digital modellers.
Since Ariya’s world premiere in July, customers across Europe have shown a strong enthusiasm for the car with more than 10,000 people registering their interest.
Matthew Weaver, vice president of Nissan Design Europe, said: “Innovation is defined by looking beyond the horizon – exploring the limits of technology and creativity to realise something new and exciting. That is exactly what the design of the Nissan Ariya represents.”
The captivating stories in Horizon are brought to life even further in a compelling video series – accessible throughout the zine and on the Nissan Europe YouTube channel.
The zine will be available as a limited printed run and digitally for the enjoyment of people across Europe.
Horizon is available here. Use the top right share functionality when reading the zine to send it to others and watch the video series on YouTube here.
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READ MORE: Nissan Ariya – an all-electric coupe crossover for a new era