After recently celebrating 25 years with Nissan, directors at the Desira Group, based in East Anglia, are delighted to announce they have opened another dealership representing the Japanese manufacturer.
The company’s third Nissan dealership is in King’s Lynn, Norfolk. Now open, the new venture is sited at Horsley Fields and has created at least 15 new jobs.
The new Desira King’s Lynn team have now been recruited across the sales, service and parts departments, with managers, technicians, advisors and sales executives all joining the company.
Desira already operates Nissan dealerships in Norwich and Great Yarmouth and the team are thrilled to be expanding with the brand.
The King’s Lynn dealership, a former Skoda site, has been thoroughly refurbished with two new car showrooms where there is plenty of space to showcase the award-winning models in the Nissan range.
In addition, 40 used vehicles are on display outside; there is a six-bay workshop; an electric vehicle charging area; plus a customer lounge in which complimetary refreshments are available.
Stuart Stone, Managing Director at Desira, said: ‘‘Having just celebrated our 25th anniversary with Nissan, we are elated to strengthen our relationship further with the brand. Our third Nissan dealership represents Nissan in North Norfolk and will continue our commitment to excellent customer service.
‘‘With many loyal customers already in the area, we are delighted to offer a branch even more conveniently located for them. As I say, Desira is synonymous with exceptional customer service and a warm welcome will be extended to all visitors.
‘‘Overall, it will be Desira’s tenth dealership in East Anglia. With five new showrooms having opened in 2024, it has been a busy and exciting time for the group.’’
Best-selling cars
The Desira team couldn’t be choosing a better time to invest in their relationship with Nissan. The crossovers Juke and Qashqai were both among the UK’s top five best-selling cars last year; while ARIYA and LEAF – both multi-award-winning EVs – are attracting more and more interest from motorists who are moving away from petrol and diesel.
In addition to the new King’s Lynn dealership, Desira have opened a new aftersales site for Nissan owners in Bury St Edmunds, where MOTs, servicing work and warranty repairs are expertly carried out by manufacturer-trained technicians.