The car manufacturer Nissan has a new dealership in Cambridgeshire – EMG Duxford has transitioned to become Cambridge Nissan.
Everyone at EMG, which is now under the ownership of Grainger Motor Group, is excited to be entering a new era representing the Nissan brand in Cambridgeshire.
The new showroom and workshop, on the Newmarket Road just a few miles south of Cambridge city centre, is conveniently placed for motorists living in Cambridgeshire and neighbouring counties such as Essex and Suffolk.
Comfortable lounge
Although it is undergoing comprehensive redevelopment, the dealership is very much open for business with the full range of award-winning Nissan models available and a wide selection of used vehicles also on display.
A well-equipped workshop, staffed by Nissan-trained technicians, caters for customers’ servicing and MOT requirements; and there is an electric vehicle charging area.
Back inside the building, and once the refurbishment work has finished, complimentary refreshments will be available in a comfortable lounge, where customers will be able relax and take their time deciding which Nissan model suits them best.
Nissan was the only manufacturer to close out 2025 with two models among the UK’s top five best-selling cars for the year. Qashqai secured third place with 41,141 units sold; while Juke claimed fifth spot with 34,773 registrations having taken place.
A spokesperson for Cambridge Nissan said: ‘‘We’re thrilled to share the exciting news that EMG Duxford has officially transitioned to Cambridge Nissan, ushering in a bold new era for our dealership, our customers, and the wider Cambridge and South Cambridgeshire community.
Expert support
‘‘This evolution marks a major investment in the future of Nissan in the region, strengthening our commitment to delivering exceptional service, innovative products and a seamless customer experience.
‘‘As the automotive world continues to shift toward electrification, Cambridge Nissan will be at the forefront – offering the latest Nissan models, state-of-the-art EV technology, and expert support for both new and existing Nissan drivers.
‘‘Our team will continue to provide the friendly, knowledgeable and reliable support our customers know us for – now with even greater resources behind us.’’