W R Davies Nissan Rhyl has appointed Gavin Prigmore as General Manager, further strengthening the dealership’s leadership team as it continues to build on its strong performance and customer-focused culture.
Gavin brings more than 22 years of experience in the automotive industry, having started his career with a family-owned dealer group as a trainee sales executive.
Prior to entering the motor trade, he worked as a personal trainer, a background that helped him quickly adapt to sales and develop strong communication and coaching skills. His progression into management came swiftly, leading to further promotions, experience across multiple brands, and the development of successful teams throughout his career.
His appointment reflects W R Davies’ continued commitment to strong leadership, people development and maintaining the values of a proud family-run business.
Gavin said: “Having worked in the industry for over two decades, my role at Rhyl is to lead the team to be the very best versions of themselves. By coaching, developing and empowering people to make decisions, we create real ownership and pride in the work they do and the business they represent.
“What I enjoy most is the genuine family feel here. Everyone is engaged, happy and truly wants W R Davies Nissan Rhyl to succeed. It already has a fantastic culture, and my focus is on nurturing that while driving positive performance.
“It’s an exciting time with the arrival of the All New LEAF and MICRA, and with a settled team after six months of focusing on building a positive, winning culture, we’re in a great position to move forward and deliver outstanding results for our customers.”
Continued success
Jonathan Davies, Managing Director at W R Davies, added: “Gavin has a wealth of experience and a natural ability to lead and inspire teams. His commitment to developing people and delivering an excellent customer experience aligns perfectly with our values at W R Davies. We’re confident his leadership will help drive continued success at Nissan Rhyl.”
W R Davies Nissan Rhyl is also deeply passionate about being an active and positive part of the local community, supporting initiatives that make a meaningful difference across the town.
At the end of 2025, the football club CPD Y Rhyl 1879 announced an exciting new sponsorship with W R Davies Nissan Rhyl. This partnership will see the dealership become one of the club’s key sponsors, strengthening the bond between two organisations deeply rooted in the town and united by a shared commitment to supporting local people and local sport.
The sponsorship reflects W R Davies Nissan Rhyl’s belief in giving back to the community it serves, not only through business success, but by actively championing local pride, teamwork and opportunity both on and off the pitch.