A £3m redevelopment project is under way at Wessex Garages’ Nissan dealership in Gloucester.
Work on the scheme – which will see Nissan’s new corporate identity adopted at the rebuilt showroom in the city’s Mercia Road – began in August and is due to be finished by Christmas.
The new-look dealership is sure to attract the attention of thousands of potential customers, being situated on one of Gloucester’s busiest roads and close to a retail park featuring a number of popular stores and restaurants.
Nissan’s updated visuals are certainly striking, with the modern, flat and two-dimensional design of its new logo signifying its continuous evolution towards becoming an innovative mobility brand of the future.
The refined logo is part of the new Nissan retail experience. In partnership with its UK network, the manufacturer has worked to ensure that its dealerships represent a continuous commitment to innovation with a customer-centric approach.
As well as looking smart on the outside, the dealership is undergoing a substantial interior makeover to ensure that visitors feel welcome and able to explore the Nissan range in a way that suits them, while enjoying complimentary refreshments.
The showroom is being redeveloped at the same time as neighbouring Kia dealership.
Chris Wiseman, Managing Director of Wessex Garages, said: “We are delighted to be working with both brands as part of a series of refurbishments and investments at several of our sites.
‘‘Whilst the Gloucester project is on the same footprint as the existing site, it is virtually a completely new building and will complement the new aftersales facility completed earlier this year.
‘‘Customers can be assured that whilst there will be some disruption, we are definitely open for business as normal, albeit from a temporary facility on site.’’
As well as its Nissan dealership in Gloucester, Wessex Garages represents the brand in Bristol, Newport and Cardiff.