Nissan has revealed the names of its Dealer and Dealership Ambassadors for the fourth quarter of the 2025 fiscal year, with dealerships and members of staff from across the UK being recognised.
The incentive scheme places the focus squarely on the delivery of first-class customer service. Once again, all six winners were praised for going above and beyond the call of duty to care for their customers and are a great reflection of the effort put in by colleagues across the network every day.
Dealer Ambassadors of the Quarter
Michelle Kirwan, Pat Kirk Nissan, Omagh
Michelle was described as a real asset to the team at Pat Kirk Nissan. She consistently goes above and beyond for customers, especially those on the Motability Scheme who may be feeling anxious or unsure when they first arrive.
One recent review summed Michelle up perfectly. The customer arrived at the dealership feeling rather nervous but Michelle put them at ease straight away and was described as being ‘amazing, honest and unbelievably lovely’.
Marketing Manager Jolene Farrell, who nominated Michelle for her award, said: ‘‘Michelle has many happy customers and receives great feedback time and again. She has a lovely way with people, makes customers feel comfortable and supported, and always takes the time to make sure they leave happy and confident.
‘‘She is a fantastic representative for Pat Kirk Omagh and for the Motability Scheme and absolutely deserves this recognition.’’
Glenn Doran, Shelbourne Motors Nissan, Portadown
Sales consultant Glenn Doran consistently embodies the highest standards of customer care, professionalism and brand representation at Shelbourne Motors Nissan.
His ability to create meaningful, trusting relationships with new and returning customers has made him an invaluable asset to the dealership and an excellent ambassador for the Nissan brand.
A recent Motability customer review perfectly reflected the level of service Glenn delivers every day. From the moment the customer entered the showroom, Glenn provided compassionate support and clear guidance.
He assisted with every detail, including managing a private registration transfer, offering reassurance during a first-time automatic test-drive, and ensuring a smooth, stress-free handover.
What truly sets Glenn apart is his commitment to ongoing care. The customer highlighted Glenn’s follow-up call the day after they had collected their vehicle, checking that everything was perfect and encouraging them to reach out at any time.
Glenn represents Nissan with pride, positivity and professionalism, and he exemplifies what the Ambassador Awards are all about. Nice work, sir!
Calum Newman, Hendy Nissan Salisbury
Calum joined the service desk at Hendy Nissan Salisbury last August and made an immediate impression. His care for customers shone through and he quickly started getting mentions in QVOC surveys.
Calum has now been cited 10 times and many people have said that the front-of-house team – of which Calum is a member – are warm and friendly.
One customer wrote: ‘‘I gave Hendy Nissan Salisbury a five-star review recently. This was based on the professional attitude of Calum Newman who was outstanding. He showed levels of support and care that are relatively effortless and simple to achieve but which few companies manage to reach. Well done Hendy Nissan Salisbury for Mr Newman’s performance, it made a massive impression.’’
Service Manager Emma Zielinski said: ‘‘We are proud to have Calum represent Hendy Nissan Salisbury and he really deserves this award.’’
Dealership Ambassadors of the Quarter
Stoneacre Hull
Work has been undertaken to ensure that Stoneacre Hull is performing to its full potential. A comprehensive review of the business has been carried out involving an examination of its operations from a customer’s point of view.
Thanks to 100 per cent engagement from everyone, and an extensive programme of coaching and mentoring, rapid and impressive progress has been made and the site is performing exceptionally well across all key Nissan dealership metrics.
The culmination of everyone’s efforts was a very successful Electric Encounters event. More than 100 guests attended two sessions held to showcase All New LEAF and All New MICRA. The dealership displayed every generation of both all-electric models using its heritage fleet and customer-owned cars. The impact was exceptional!
Brayleys Nissan Altrincham
Brayleys Nissan Altrincham has won a Dealership Ambassador Award because of its strong aftersales performance. Martin Towey joined the business as Service Manager in January 2026 and is fortunate to have a strong and stable team behind him.
The department has gone from strength to strength this year, with plenty of positive feedback received from happy customers. Well done to everyone concerned!
Barretts of Canterbury Nissan
The Canterbury Nissan sales team are really flying high!
Customers who provide feedback always go into detail about how the sales executive they dealt with supported them during their purchase.
Gratitude is also expressed to them for providing outstanding customer service. It truly shows what an asset each sales executive is – both to the dealership itself and the Nissan brand.
The sales team comprises apprentices and new starters, plus colleagues who have worked there for 15-20 years.
They have a strong bond, work well together and share best practice. Well done everyone.
Official recognition
The Dealer Ambassador Awards are open to everyone employed in Nissan’s UK retail network and recognise the lengths staff members go to in order to make the lives of their colleagues and customers that little bit easier.
As well as receiving official recognition, each winner will be awarded N-GAGE points. N-GAGE is the Nissan Reward and Recognition programme for all Nissan dealership staff.
There are various incentives running at any one time which can enable you to earn N-GAGE points which can be spent on a range of fantastic rewards within the N-GAGE Online Store. In addition to this, N-GAGE is one of the primary gateways between Nissan GB and the Dealer Network and is designed to keep you informed in key areas of our business.