Leading UK and Ireland motoring group Lookers plc has relaunched its Nissan dealership in Chester after investing £750,000 to completely transform the site.
Lookers Nissan Chester is among the first of several Lookers Nissan dealerships earmarked for fresh investment as part of the company’s plans to amplify the brand locally and revitalise its facilities for a first-rate customer experience.
The site in Chester’s Sealand Road has now been completely redesigned, enlarged and enhanced after a 12-week refurbishment to accommodate Nissan’s range of next-generation cars and vans, including its expanding range of all-electric and hybrid models, and used vehicles.
It has a new, larger sales floor, new digital innovations, additional office space, EV chargers and extra customer parking bays.
And its bright, modern façade showcases Nissan’s new corporate brand identity with its distinctive, modern, two-dimensional design.
Lookers said the new ultra-modern dealership was the perfect home for the just-arrived Nissan ARIYA all-electric crossover which is now available to order.
Dan Mann, General Manager at Lookers Nissan Chester, noted that Nissan was among the most popular EV and commercial vehicle brands in the UK. He added: ”We’re delighted to be making this significant investment in our Chester site – in our staff, customers and the local economy – to deliver a first-rate dealership that transforms the retail experience for everyone.
“Our investment reaffirms our continued dedication to the Chester area, to our customers and staff and our commitment to the quality and innovation of Nissan and the range of best-selling vehicles it produces right here in Britain.”
The launch of the all-new site was celebrated with customers during a family fun day which included food, drinks and entertainment – and an exclusive first look at the brand new ARIYA.
Last year, Lookers also invested £750,000 in its Nissan dealership in Carlisle, future-proofing that showroom as part of plans to dramatically overhaul the new and used retail and aftersales experience there and future-proof the site for all-electric driving.
Sustainable future
Steve Eley, Lookers Nissan Franchise Director, said: “Nissan remains one of the UK and Ireland’s best-loved and fastest-evolving brands which has an eye firmly fixed on a more sustainable future, which is why we are delighted to partner with the brand as part of this latest investment in our dealership network.
“From the ever-popular Qashqai and LEAF, a wide range of commercial vehicles, to the hugely anticipated 100% electric ARIYA range, Nissan is on a new and exciting journey which we are delighted to be part of. We look forward to accommodating customers old and new in a transformative space designed to inspire.”