Nissan has revealed the names of its Dealer and Dealership Ambassadors for the first quarter of the 2025 fiscal year.
The incentive scheme places the focus squarely on the delivery of first-class customer service. Once again, all six winners were praised for going above and beyond the call of duty to care for their customers and should be hugely proud of their achievements.
Dealer Ambassadors
Sam Williams, Sales Consultant, Wessex Garages Nissan Newport
The first Dealer Ambassador of the Quarter is Sam Williams, a Sales Consultant at Wessex Garages Nissan Newport. Sam is a consistently excellent performer and works incredibly hard for his customers, resulting in countless amazing QVOC results (and Google Reviews!) with exceptional verbatim.
Nothing is ever too much trouble and he always does his utmost to ensure that all customers receive a five-star dealership experience.
One said: ‘‘This has been one of the best car purchases we’ve ever made. Wessex Garages Nissan Newport were absolutely fantastic. They made the whole process so easy! We would like to thank Sam Williams for giving us a great experience. Well done!’’
A customer who bought a Nissan ARIYA added: ‘‘From the test drive to collecting our vehicle, everything went very smoothly. Communication with Sam was first-class and very professional and I would highly recommend him.’’
Andrew Wagstaff, Sales Consultant, Stoneacre Hull
Caring, professional and helpful are three of the words used to describe our second Dealer Ambassador of the Quarter – Andrew Wagstaff, a Sales Consultant at Stoneacre Nissan Hull.
Andrew always goes above and beyond the call of duty for his customers and his handover process is second-to-none. He consistently receives five-star scores plus plenty of positive feedback because people want to commend him on his outstanding customer service.
One said: ‘‘We had an amazing experience! Andrew was so supportive of our needs in respect of our new vehicle. He was polite and pleasant. Thank you so much. We would highly recommend Andrew to others.’’
Aryan Jon, Service Advisor, Ancaster Heathrow
Aryan Jon deserves praise for not only looking after customers in the best way possible, but also winning some valuable new business for Ancaster Nissan Heathrow.
Aryan rebuilt trust with a customer who had had a negative experience elsewhere and was unfortunately having a problem with a vehicle.
Aryan stayed beyond his normal working hours to personally receive the vehicle when a recovery company was delayed. The following day, he reassured the client that he would personally oversee the diagnosis and provide regular updates.
The situation was soon resolved to the complete satisfaction of the customer, a fleet manager, who then had a conversation with the Aftersales Manager at Ancaster Nissan Heathrow, and said how pleased he had been with the service received from Aryan. Moreover, he committed to getting all the Nissan vehicles in his fleet serviced at the dealership from that point onwards.
The customer said: ‘‘I want to express my sincere appreciation for the outstanding service I received at Ancaster Nissan Heathrow. This dealership stands out as the best. Keep up the amazing work, everyone, it’s truly making a difference!’’
Dealership Ambassadors
John Clark Nissan Aberdeen
The team at John Clark Nissan Aberdeen have overcome some operational challenges recently, mainly to do with the recruitment of technicians and advisors.
Since the turn of the year, however, the management team have filled vacancies, and have rolled out firm and robust process actions to drive improvement across the business.
A significant focus was also placed on training and skill-set development, and new team members have worked through the training curriculum quickly and efficiently.
The effort and hard work put in by everyone has resulted in a significant improvement in the dealership’s QVOC-A star score. Additionally, and as a result of this rapid turnaround in performance, the dealership’s Aftersales Scorecard league position improved by 29 places during P1 – a fantastic achievement.
Customers are clearly happy! One said: ‘‘First class service from John Clark Nissan.’’ Another added: ‘‘I couldn’t fault any aspect of the service I received.’’
Glyn Hopkin Nissan Chelmsford
Glyn Hopkin Nissan Chelmsford has been named a Dealership Ambassador of the Quarter because of the hard work the sales team put in to deliver the best customer care possible.
They were nominated for the award by Stefanie Bowden, Nissan Sales Performance Manager, who said: ‘‘The Chelmsford sales team have a strong bond, work well together and share best practice.’’
As well as achieving and exceeding their sales targets, the team performed well in Nissan mystery shopping exercises. In the most recent round of assessments, they achieved a score of 96.6 per cent, giving them the number-one spot in their zone.
Customers are also keen to fill in survey forms about their positive experiences at the dealership, with the friendly and helpful sales executives winning plenty of plaudits. One customer said: ‘‘Everything was made so easy to understand.’’ Another commented: ‘‘I would highly recommend Glyn Hopkin Nissan Chelmsford. I couldn’t have asked for anything better, thank you.’’
Marshall Nissan Maidstone
The team at Marshall Nissan Maidstone are well and truly focused on the customer experience.
Customers consistently mention how staff take the time to understand their needs, answer questions thoroughly, and provide tailored recommendations. Salespeople win frequent praise for their attentiveness, patience and professionalism.
Many reviews highlight how the entire car-buying journey, from enquiry to collection, is made easy, smooth and pressure-free. The dealership is noted for its warm, welcoming environment and customers felt comfortable and respected. One said: ‘‘I received excellent service from start to finish’’ while another added: ‘‘The service we received was very good – the staff were polite and kind.’’
Several team members were recognised for going the extra mile – whether helping with insurance, setting up apps, or offering multiple test-drives. Overall, the dealership is a fantastic representation of the Nissan brand and deserves to be recognised as such.
Official recognition
The Dealer Ambassador Awards are open to everyone employed in Nissan’s UK retail network and recognise the lengths staff members go to in order to make the lives of their colleagues and customers that little bit easier.
As well as receiving official recognition, each winner will be awarded N-GAGE points.
N-GAGE is the Nissan Reward and Recognition programme for all Nissan dealership staff. There are various incentives running at any one time which can enable you to earn N-GAGE points which can be spent on a range of fantastic rewards within the N-GAGE Online Store. In addition to this, N-GAGE is one of the primary gateways between Nissan GB and the Dealer Network and is designed to keep you informed in key areas of our business.