Two Nissan dealerships in Cornwall and South Wales have become the first in the UK to display the brand’s new corporate identity.
The modern, flat and two-dimensional design of Nissan’s new logo signifies the carmaker’s continuous evolution towards becoming an innovative mobility brand of the future.
The first two dealerships to make the change are Hawkins Motor Group’s Nissan dealership in Penryn, and Griffin Mill in Pontypridd.
The refined new logo inside and outside showrooms is part of the new Nissan retail experience. In partnership with its UK network, the manufacturer has worked to ensure that its dealerships represent a continuous commitment to innovation with a customer-centric approach.
Spencer Clayton-Jones, Director of Network Development and Customer Quality at Nissan, said: “We’ve seen an accelerated shift in consumers interacting on our online platforms due to Covid-19, but physical dealerships remain an integral element of our operation.
“Although increased digitalisation has made it possible for consumers to start their journey with us in new and original ways, showrooms are the main space for direct interaction with our products, technologies and services, and dealers will continue to be a pivotal physical anchor point in our sales strategy.”
Modern feel
Richard May, Dealer Principal at Hawkins Penryn, said: ‘‘The new corporate identity looks great – it’s clean, modern and striking. Our Nissan showroom is now very bright, crisp and sharp and has a very modern feel.
‘‘Thanks largely to Nissan’s new visual identity, we now have a lovely clear, functional space. We all feel it’s been thought out really well and we’ve had plenty of positive feedback from customers.”
Mark Pardoe, Managing Director at Griffin Mill Garages, added: “We upgraded to the new corporate identity following a significant flood incident to the business. The difference is amazing!
“The showroom and offices now have a contemporary and stylish feel, significantly upscaled from the prior identity. The staff love the new working environment and we’ve had some great feedback from customers who have really embraced the relaxed feel to the discussion areas.”