THE momentum surrounding the new Nissan Pulsar will build tonight when a new 30-second ad promoting the model airs on national TV for the first time.
The ad, which can be viewed below, has been timed to coincide with the dealership launch weekend and follows a series of five-second teasers running in primetime slots to raise model awareness.
It will air in many of the most-watched slots on channels including ITV and Channel 4 between popular programmes such as Coronation Street, DCI Banks, Gogglebox and Grand Designs.
Following the first burst of activity, there will be an additional burst early next year.
To support TV, Nissan will also run a high-impact, far-reaching digital campaign that will be featured prominently on high-traffic sites.