New initiatives aimed at enhancing Nissan’s brand power through additional motorsport activities and the expansion of the NISMO car line-up have been announced.
As part of the Re:Nissan product strategy, ‘heartbeat models’ are key to sparking emotion and defining Nissan’s brand DNA.
Nissan Motorsports & Customisation (NMC) strives to support this thinking by showcasing the pursuit of performance in motorsports and driving passion in NISMO products through new business initiatives.
The pursuit of performance through motorsports
Under the motto “Road to track, track to road,” Nissan leverages technology and the driving spirit cultivated through top-tier racing series such as Super GT and Formula E. Insights and innovations are then pulled from the track and leveraged in the NISMO car line-up.
Nissan will continue to challenge itself in series like Super Taikyu and expand into new types of racing.
NISMO car line-up: Emotion and excitement at the wheel
Continuing the success of the NISMO car line-up, Nissan aims to double the number of cars available globally from five to ten.
Nissan also plans to expand market availability of NISMO cars. The manufacturer aims to increase annual shipment volumes from approximately 100,000 units to 150,000 units by 2028, with overseas sales rising significantly.
In pursuit of added customer value, Nissan will also consider collaborations with external partners to expand its NISMO car line-up.
Beginning from fiscal year 2026, Nissan plans to introduce prototype vehicles for racing activities to accelerate technological advancements in both hardware and software development for racing purpose and car line-up expansion.
Heritage and restoration programmes
NMC will also grow its restoration, restomod and parts sales businesses with an initial focus on expanding around the Skyline GT‑R R32, R33 and R34, with more vehicles and regional offerings to follow.
Yutaka Sanada, President and CEO of NMC, said: “NISMO continues to elevate the excitement and innovation of Nissan vehicles. Moving forward, we aim to infuse our passion and driven excitement into Nissan’s other product lines.”
About Nissan Motorsports & Customisation Co. Ltd. (NMC)
Founded in 2022, NMC was formed through the integration of Nissan’s motorsports activities dating back to 1936, the birth of the NISMO brand in 1984, and the establishment of AUTECH JAPAN in 1986. Nissan’s philosophy of using motorsports as a way to develop people, technology and cars drives the company’s passion for innovation. NISMO inherits this DNA, continuously taking on new challenges, leveraging its expertise and spirit to enhance brand value.