NISSAN has announced its highest ever market share in Europe, breaking a 16-year old record.
Following strong performances across all major markets, Nissan achieved an overall September market share of 4.2 per cent – a record in Europe and almost a full percentage point up on 2010.
Nissan’s previous highest market share was 4.1 per cent achieved in August 1995.
The record month shows the company is on track to achieve one of the challenges contained in its ‘Nissan Power 88′ mid term plan, to establish Nissan as the largest volume Asian brand in Europe by 2016.
September sales totalled 73,713 units – nearly 17,500 units up year-on-year – driven by robust sales of Nissan’s crossover family of vehicles, including Qashqai with 23,000 sales and Juke with more than 14,000 sales – its highest monthly volume to date by almost 3,000 units.
Pathfinder, Navara and X-Trail also contributed to the record month with the Barcelona-built Pathfinder tripling year-on-year sales, the Navara pickup up 44 per cent and X-TRAIL up 14 per cent with more than 3,000 sales.
Calendar year to date, Nissan has now broken the half a million barrier having sold around 521,000 units – more than 117,000 over the same period in 2010.
Guillaume Cartier, Nissan VP for Sales Operations in Europe said: ‘Last month we performed exceptionally across our entire model range and in all our main markets. We not only broke our all time market share record, but also achieved our highest ever September sales volume, out-selling all other Asian manufacturers in the region.
‘In June when we unveiled the ‘Nissan Power 88’ plan we knew our ambition of establishing Nissan as the largest Asian brand in Europe would stretch everyone in the company. Although we recognise the hard work lying ahead, September’s results and our performance to date in 2011 represent a strong response to that challenge.
‘Over the coming months and years, we will continue aggressively expanding and refreshing our product portfolio in Europe, bringing even more innovative and customer-focused models to the market.’
TOP 5 MODELS FOR SEPTEMBER
|
MODEL |
SEPT 2011 |
VARIANCE VS 10 |
|
QASHQAI (inc +2) |
23,334 |
+8 per cent |
|
JUKE |
14,707 |
+562 per cent |
|
MICRA |
10,132 |
+5 per cent |
|
NOTE |
5,979 |
+33 per cent |
|
X-TRAIL |
3,185 |
+14 per cent |