NISSAN Motor GB has signed an exclusive three-year deal with hand tools expert Stanley and leading power tools brand Dewalt for 13 Nissan Navara 4x4s for use by their retail, trade and roadshow teams.
The black 2.5dCi diesel Navara pick-ups have been specially adapted and feature fitted internal racking, secure shelving and product storage space as well as space for branding, demonstration tents and merchandising materials.
Stanley and Dewalt will be using the branded Navaras for a variety of experiential activities to promote a stronger presence at trade counters, dealer days and national trade shows.
The initiative forms part of Stanley and Dewalt’s strategic aim to engage with trade professionals and highlight the benefits their products offer.
The brands will appear at many key Screwfix stores across the UK, as well as product demonstrations at B&Q and Homebase stores for trade professionals and enthusiastic DIYers.
James Douglas, corporate sales director at Nissan Motor GB, said: ‘The partnership with Stanley and Dewalt enables us to work with two of the best brand names in the DIY sector. It will help further build Nissan’s strong reputation for serving the business community with its extensive range of vans and pick-ups.’
Great partnership
John Cowley, General Manager at Stanley Black & Decker UK & ROI, commented: ‘We are very excited about getting the newly Stanley and Dewalt-branded Nissan Navaras on the road.
‘Not only are these vehicles ideal for our sales and roadshow teams in terms of providing ample storage, the branding on the vehicles is eye-catching, which will help us to create a stronger brand impression at demonstration days. The three brands form a great partnership.’