IT’S official! Being adventurous if you’re single is sexy! That’s according to a new Nissan-commissioned survey of thousands of Europeans.
It revealed that 71 per cent of more than 6,250 adults quizzed online across the UK, France, Germany, Italy and Spain last month reckoned a sense of adventure was an attractive trait in a potential partner.
The YouGov study was commissioned as Nissan launches its #XTrailAdventure competition to discover the most adventurous people in Europe. It found that not only did European respondents see adventure as being a positive asset when looking for a partner, it also led to a happier (73 per cent) and healthier (68 per cent) life.
More than two-thirds of Europeans surveyed (69 per cent) already actively seek adventure but three-fifths (60 per cent) of those polled admitted that they would actually like to be more adventurous in their everyday life.
To coincide with the contest, Nissan worked with psychologist Matt Walker, who identified the perfect formula for adventure as follows:
Adventure = F (P + Ue + Gc + Pm) – O
where F equals fun, P stands for passion, Ue means unique experience, Gc is Great companionship, Pm equates to Present in the moment, and O is the ordinary.
Walker, who is also a world-class mountain climber, said: “The true meaning of adventure can be different for everyone but this formula highlights that whether it’s a night’s camping or trying out a new sport, adventure is a key element of human experience that we can all engage in – one that can make us all happier and healthier.
“It is clear from the research that leading a more adventurous lifestyle is not only enjoyable but can also ultimately be beneficial for your health and well-being, making you a happier person.”
With nearly half (46 per cent) of those asked defining adventure as doing “something exciting that gets my adrenalin flowing”, the main goal for seeking adventure was “excitement and enjoyment” (59 per cent), followed by 45 per cent of adults looking to “escape the everyday”.
However, the research found that people may be holding back from being an adrenalin junkie, as more than half (52 per cent) felt that money was limiting the thrill factor, followed by fear (31 per cent) and health and family commitments (28 per cent).
Walker added: “The challenges of adventure reward us with a more realistic perspective on the rest of our lives. While ordinary life can sometimes feel difficult, engaging in adventure increases our ability to handle everyday life’s ups and downs. Additionally, adventure offers an opportunity to bring your best self forward and increases confidence.”
The #XTrailAdventure competition offers people the chance to win an adventure of a lifetime to the Himalayas. To find out more about how to enter, visit www.nissan.co.uk/xtrailadventure.
Bastien Schupp, vice-president marketing, Nissan Europe, said: “It is essential for people to weave an element of excitement into their lifestyle that lets them escape from the everyday. Ultimately, the most important factor for adventure is enjoyment, so that should be the priority when deciding. The new Nissan X-Trail is aimed at adventure-seekers and has been designed to make exploring even easier.”
The new X-Trail combines Nissan’s acclaimed 4×4 heritage with fresh ideas and technologies inspired by the brand’s ground-breaking crossover models. Together, they form a car that redefines the compact SUV segment. The all-new X-Trail combines Nissan’s innovative technology with class-leading crossover design.