The West Midlands-based Startin Group has agreed a new supply deal with Nissan and is now live with the brand across its fleet operation.
The exciting new partnership is strengthening Startin Group’s ability to supply vans and cars to leasing companies and local business customers.
The agreement will see Startin Group supply Nissan’s award-winning vehicle range through its fleet channels. The company has a sizeable and growing customer base of fleet companies, corporates and SME customers.
Startin Group has already reported a healthy order take for both Nissan passenger cars and Light Commercial Vehicles, with a significant amount of further business expected to follow in the coming months.
Interestingly, the early pipeline includes a number of diesel-powered vans, reflecting continued demand from fleets and businesses requiring dependable long-range LCVs.
Nissan also has more than a decade of expertise in electrification, including e-POWER, e-4ORCE, Mild Hybrid and 100 per cent electric powertrain solutions, to help organisations transition to an electrified future.
The new partnership with the manufacturer is great news for Startin Group’s business customers, as fleet decision-makers continue to balance vehicle availability, operational requirements and whole-life costs when selecting suppliers.
Lee O’Connell, Head of Fleet at Startin Group, said: “We continue to see strong demand from the public sector, leasing companies and local businesses for dependable vans that can be delivered quickly and properly supported moving forward.
“Adding Nissan to our fleet offering strengthens our ability to supply both vans and passenger cars through the same channels. We already have a significant number of orders confirmed and a strong pipeline developing, which shows there is real appetite in the fleet market for the great cars and vans in the Nissan range.”
Russell Forbes, Fleet Director at Nissan GB, said: “Fleet remains a core part of Nissan’s UK strategy and working with established dealer groups is essential to reach customers effectively across multiple fleet sales channels.
“Startin Group’s fleet team is hugely experienced with a clear focus on supporting broker partners and local businesses. We are confident this agreement will help grow Nissan’s presence in the fleet and LCV market.”
Startin Group operates a Nissan dealership in Worcester, which serves customers across the Midlands.