A Nissan dealership in Lincolnshire has undergone a £200,000 refurbishment.
The work has been carried out at Trenton Nissan Grimsby, where the showroom has been given Nissan’s smart new ‘‘visual identity’’ – involving eye-catching new branding plus refreshed fixtures and fittings.
The investment in the premises has made a huge difference and has already led to plenty of positive feedback from staff and customers.
Nissan’s updated visuals are certainly striking, with the modern, flat and two-dimensional design of its new logo signifying its continuous evolution towards becoming an innovative mobility brand of the future.
The refined logo is part of the new Nissan retail experience. In partnership with its UK network, the manufacturer has worked to ensure that its dealerships represent a continuous commitment to innovation with a customer-centric approach.
And as well as looking smart on the inside, the dealership has undergone a substantial makeover inside to ensure that visitors feel welcome and able to explore the Nissan range in a way that suits them, while enjoying complimentary refreshments.
Andrew Woodhall, Operations Director at Trenton Nissan Grimsby, based in Hewitts Business Park, Humberston, said the new layout of the premises represented a big improvement, commenting: ‘‘Our dealership looks amazing. It’s clean and crisp and has really brought the business into the 21st century.
‘‘We are situated on a busy business park and showrooms representing other manufacturers are nearby – but the new Nissan branding gives us a massive presence on the site and will really help us raise our game. We’re certainly easy to spot now! We can’t wait to show off the fantastic cars Nissan has to offer in our smart new surroundings.’’
Spencer Clayton-Jones, Director of Network Development and Customer Quality at Nissan, said: ‘‘We are thrilled that Trenton Nissan Grimsby has adopted our new corporate identity and send them every good wish for the future.
Hugely encouraging
‘‘The Grimsby showroom looks tremendous and showcases our cars in exactly the right way. We’re sure customers will love it – congratulations to all concerned.’’
Nissan has made a hugely encouraging start to 2022. New car registration figures published for December 2021 revealed that the manufacturer had no fewer than three models in the top 10 – the crossover cousins Juke and Qashqai and the all-electric LEAF, of which more than half a million examples have been sold worldwide.
The company has an ace up its sleeve as well – the forthcoming arrival of the all new electric crossover Ariya: an uber-modern, tech-connected car which boasts a host of creature comforts and a range of more than 300 miles.