What goes into creating a vehicle that not only meets the needs of today’s drivers, but also anticipates tomorrow’s expectations?
In a specially-produced video, Nissan reveals the journey behind the product planning of the new LEAF – showcasing how innovation, data and customer insights have shaped an EV built for the modern era.
The product planning teams behind the Nissan LEAF have created a model that reflects the diverse lifestyles and preferences of European customers.
From the first concept discussions to the final product decisions, every stage was grounded in real-world data, forward thinking, and a deep understanding of how customers use their vehicles. The result was the creation of the first third-generation EV on the market – the all-new LEAF.
The video also explores how the LEAF’s customer base has evolved since first-generation early adopters sought innovation and eco-friendliness, with a readiness to compromise on comfort.
Now, 28 billion kilometres of global LEAF driving data later, a new generation of EV owners are looking for seamless technology, practicality, and range without compromise.
Innovation and insight
This evolution has directly influenced the new LEAF’s positioning in Europe, where expectations for refinement, digital connectivity, and driving experience are higher than ever.
Watch the full video to hear from Xavier Tesson (Director, Small Cars and EVs, Product Planning, Nissan Europe); Christophe Amblard (Manager, Product Planning, Nissan Europe); and Alexander Nikolaev (Manager, Cross Carline, Product Planning, Nissan Europe) and discover how they have brought together innovation, insight and European expertise to create an EV experience designed around people, not just technology, and without compromise.
