AN ALDERSHOT car dealership has enjoyed a stunning redesign after it adopted Nissan’s innovative and exciting 21st-century showroom concept.
West Way Nissan, in Windsor Way, now boasts one of the region’s most cutting-edge car sales environments, with technology and creature comforts combined to enhance the overall customer experience.
The showroom has invested heavily into the concept, which replaces the traditional sales-focused showroom. It centres around a comfortable and stylish area where customers can enjoy a freshly brewed coffee while they take in all the latest offers and deals.
Dealer Principal Terry Hancock said: “We’re absolutely thrilled with the showroom’s new look and our customers love it too.
“It’s really stylish and feels much more modern.”
Visitors to the new-look dealership will find an open-plan layout without traditional sales and service desks; a stunning ‘halo’ display hanging above star models and displaying key product information; and an iPad station where customers can surf the web.
West Way Aldershot is one of the top-performing Nissan dealers in the country. It is currently third in the UK – out of more than 200 showrooms – for its aftersales score.
Terry added: “We’re delighted our strong performance is being highlighted. Many members of staff have been here for several years so as well as having a wealth of experience, they also get to know our customers extremely well.”