WEST Way Nissan has announced it is to partner with Coventry Rugby for the forthcoming 2017-18 season.
As Coventry looks to build on a strong fourth place position in RFU National League One during the last campaign, West Way’s sponsorship has given the club a big boost.
Lara Hunter, Business Development Manager at Coventry Rugby, said: “We’re really thrilled to be working with West Way Nissan this season and believe that this partnership can bring out the best in each other, bringing positive results, both on and off the field.”
All players, members, supporters, employees and individuals with links to Coventry Rugby will be eligible for special offers with West Way on new and used models, with its Coventry dealership situated close to the club’s Butts Park Arena.
And it is expected West Way will have cars on display during match days.
Dave Short, Dealer Principal at West Way, said: “We are absolutely thrilled to team up with Coventry Rugby, our sporting neighbours. They’re a club with big ambitions and we hope this new partnership brings them big success this coming season.”