Why Nissan dealers need to embrace video

May 4, 2011 • News • Views: 1880

NO Google conference would be complete without the presence of YouTube. The Google-owned video sharing website’s director was on hand at the search engine’s latest Think Dealer conference to encourage dealers to embrace the use of video technology on their websites, and had some impressive

The Paul Willcox Blog: April 28, 2011

April 29, 2011 • Blog, News • Views: 1473

You may have read here last week that I was called up for a photoshoot with the Mayor of London, Boris Johnson, to whom we’ve lent a LEAF. I’m not a big fan of these photo calls. Flash bulbs and copious poses should be reserved for professional models, not manufacturer MDs, but when duty

Dealer group Lookers rejects takeover offer

April 29, 2011 • News • Views: 1106

Car dealer group Lookers – which holds franchises for Nissan sites – yesterday rejected a speculative offer for the company which saw its share price rocket. Shares in the company leapt 6p to 61.25p – adding more than £23m to its market value of £210.2m – as talk of the approach reached

How Nissan dealers can get into mobile internet

April 28, 2011 • News • Views: 1042

SELLING a car is no longer a nine to five, Monday to Friday job. Gone are the days when customers came to dealerships wanting to have a brochure or some information about a car. Instead it’s all about customers being mobile and dealers recognising this and embracing it. This was just one of the

‘Non-production days’ at Sunderland begin

April 27, 2011 • News • Views: 1086

TODAY production at Nissan’s Sunderland plant will stop due to the recent earthquake in Japan. It’s the first of three ‘non-production days’ at the plant which builds the Note, Juke, and Qashqai models, and runs from April 26 to April 28. The measures have been put in place

UK car production up by 14.8% in March

April 26, 2011 • News • Views: 932

UK car production was up by almost 15 per cent in March, the latest automotive production figures from the Society of Motor Manufacturers and Traders reveal Total car output rose by 14.8 per cent in March 2011 and was up 13.0 per cent over quarter one. Engine production in the UK also increased

How Nissan dealers can save £10k a year

April 23, 2011 • News • Views: 1042

NISSAN dealers could save up to £10k if they follow the SMMT’s new ‘Dealer Efficiency Guide’. In partnership with the RMI and the Carbon Trust, the SMMT has published the guide to give dealers real cost saving solutions. Working with 30 dealerships, the guide shows how dealers

LEAF wins World Car of the Year 2011

April 23, 2011 • News • Views: 1181

THE ground-breaking LEAF has won yet another prestigious award it has been announced. At the New York International Auto Show this week, the 100-per cent electric hatchback has been named 2011 World Car of the Year – and it’s beaten the BMW 5 Series and the Audi A8 in the process.