The unique web portal allows potential customers to safely and securely book a 24-hour test drive online from the comfort of their homes, and then visit their local Nissan dealer to pick up the keys to their Micra.
And if customers do book they not only get to experience the Micra for a day, but they will be within a chance of winning a whole year’s supply of fuel.
The system was developed by Contact Advantage as part of Nissan’s launch for the new supermini. The 24-hour test drive portal, however, is not the first Contact Advantage system Nissan uses – the firm has already had success with Contact Advantage’s Global Management System which has helped monitor sales, track performance and improve Nissan dealers’ marketing.
Joanne Webster, CRM Operations Manager for Nissan Motor (GB) said: ‘Contact Advantage delivered the data capture portal to an extremely short deadline. We were delighted by the way they brought it together so quickly, the flexible approach to finding a solutions to our many challenges and the quick response to our feedback.’
Derek McGowan, Managing Director for Contact Advantage said: ‘We were excited to be asked by Nissan to undertake this project. Our relationship with Nissan through our GMS system and our knowledge of the automotive market meant we could deliver this project in a tight timescale while ensuring that the end product was of the quality and effectiveness that a company like Nissan demand.’