VOSPERS celebrated the all new Nissan Note in innovative style on the streets of Plymouth this week with the help of a group of very talented singers.
In keeping with the car’s name, the company invited four Acapella singers to the city to entertain the unsuspecting public with impromptu tunes showcasing the car’s many features.
The ‘Vospers Singers of Note’ from London travelled the city of Plymouth in a Nissan Note while making stops in key locations of high footfall and thrilling crowds with their vocal skills. From the ‘cameras on every side, let them be your guide’ to the ‘Around View if parking’s hard for you’ the fun tune explored the car’s every plus.
Susannah Knowles, Vospers Group Marketing Manager, explains: ‘We were keen to take the Nissan Note outside of the showroom environment and give the Plymouth public the opportunity to experience its features in a unique way.
‘The Singers of Note activity seemed completely fitting given the car’s name and we’ve been delighted with the response we got from those we met along the way.
‘On-street marketing activity is a great way to engage with new customers and keep Vospers in the forefront of people’s minds.’