At the Wheeler Dealer Awards, organised by trade magazine Car Dealer, and held at The Brewery in central London on Monday night, the company was handed a trophy for delivering the best manufacturer used car scheme of the year.
The nomination from the judges said: ‘Manufacturer used car schemes are often very similar – a bit of branding here, and a few pledges there – but do they really live up to customers’ expectations? Well, not always, but in the case of our winners, they certainly do.
‘Nissan knew it needed to take used cars seriously. With brilliant cars like the Qashqai and Juke filtering into the used market, the maker found few of its dealers were taking advantage and capitalising on the profit opportunities here.
‘The Cared4 scheme promises punters four things: A detailed check, a 12-month warranty, an option to exchange the car if they don’t like it and a commitment to treat used car buyers as well as new car buyers. The scheme has been a huge success for Nissan and it wins our manufacturer scheme of the year gong.’
Awards compere and judge Mike Brewer, the host of popular Discovery motoring show Wheeler Dealers, added: ‘Nissan has worked wonders on its range. Gone are the boring Primera and Almera and in their place are cool crossovers like the Qashqai and the funky Juke. The way they look after their used car customers as well as new buyers is exactly how a used car customer should be treated. Blinding.’
Strengthen the brand
The trophy was collected by a proud Joe Froome, Nissan’s used car performance manager.
He told Nissan Insider at Monday’s ceremony: ‘We’ve had great success with CARED4 and we hope it continues to strengthen the brand from a used car point of view. It ensures that customers receive the same benefits no matter which Nissan dealership they go into.’
- Our picture shows Mr Froome (centre), with Mike Brewer, left, and Philip Morrison, head of UK corporate sales at Car Care Plan, who presented the trophy.