The website behind Nissan’s new used car programme has been named ‘Best Used Car Locator’ at the Auto Trader at its Click awards this week.
John Parlsow, Nissan’s marketing communications manager said: ‘Congratulations to all of those involved in the project. We’re very pleased that the site has been recognised as the best in the business, but we won’t be resting on our laurels.
‘It will get even better next year, providing the very best on-line experience for customers and dealers.’
Nissan has built Cared4 around the importance of delivering trust and reassurance for the customer. It is expected the whole Nissan dealer network will be on board with the programme by the end of March 2012.